Hey, I’m Kevin — a product designer and startup strategist. I spent 6+ years working as a software developer before pivoting into design, where I’ve spent the last 3 years building across early-stage teams and freelance work.

In that time, I’ve co-founded 2 digital marketing agencies, guided 10+ clients through launching their first digital presence, helped launch three 0→1 startups, and founded an ed-tech app that was shortlisted for the ALX incubator.

I thrive in the chaos where ideas and products must align with the needs of users, stakeholders, and dev teams. Communicating messages that resonate across the product life cycle is part of my love languages.

It’s a skill I’ve honed through countless client proposals, and cold outreach that actually converted. My earlier career as a developer has taught me to speak in code and design with the developer in mind.

Visual design might catch user attention, but human-focused design is what keeps users coming back. Clean, thoughtful interfaces help users feel at ease, yet to influence a user's behaviour and engagement within your product, one has to look at creating an experience that resonates with the user.

My approach is rooted in human-focused design first, understanding real desires and applying principles from behavioural economics to create visuals that speak to human psychology. This helps shape user decisions in ways that improve experience and drive measurable outcomes — like increased engagement, conversion, and retention.