Overview

I led the redesign and development of a client’s website to give it a modern, interactive look and feel. The goal was to make the site more user-friendly and aligned with the needs of its audience. I improved the webpage features, site performance, and interactivity to ensure key information was easy to find and engage with. The result was a clean, responsive site that better represented the client and improved user experience.

Results Achieved

• Page load time improved from 12s to 4s – meeting industry standards
• Enhanced SEO, leading to top 3 ranking in targeted SEO keywords
• User engagement increased by 50% through live campaigns (i.e black friday prices)
• Boosted lead inquiries by 80% through improved content structure and user flow
• Secured 3+ new business partnerships directly linked to the improved online presence